By applying social anthropology to business, I empower companies to utilize cultural intelligence to grow and enhance their customer understanding

Cultural Intelligence is a company’s ability to connect with its customers, audiences and communities. Based on 3 pillars, cultural intelligence deeply understands and skilfully implements the socio-cultural drivers of human behaviour into business practice.

Only through cultural intelligence is a company able to maximize the sales with offerings that are truly resonant with its customers; increase the brand equity by crafting effective communications; grow its social impact in a compelling way, and remain true to its purpose.

Focussing culture into business is like salting to create flavour. It is a silent yet powerful catalyser of unique value. It does not rely on standard solutions, but it blends into each specific case, releasing the company’s potential for exceptional value creation.

I have significant expertise gained from international academic research and professional engagement with high-end and high value industries. I provide creative cultural business solutions using social anthropology to understand the complexities within society that influence human values, preferences, habits.

The result of my work is a culturally-informed strategy that enables companies to be at the forefront of value creation, delivering ahead of the shifts in their market places.

Learn more about my approach here

Dr. Federica Carlotto