A Pinch of Salt

This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.

A socio-cultural point of view of retail | Instagram Live

Looking forward to discussing the retail environment with ephemeral retail expert Ghalia Boustani. DBA, Ph.D. I will propose a socio-cultural reading on consumption and places of retail. It is a great for the opportunity to share the approach that I have developed with my consultancy SALT to the very hot...

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Luxury in the Age of Technology |Takeaways from the IPOL conference

I have spent an enriching 3 days at the “Luxury in the Age of Technology” IPOL conference. Hosted virtually by Politecnico di Milano, the conference featured a great lineup of speakers from the industry and the academia. The event inspired many thought-provoking debates, to which I was very glad to...

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Luxury and Innovation | IPOL Conference by Politecnico di Milano

Excited to speak on the panel about luxury and innovation on Wednesday at 3.30 pm (UK time BST). I will reflect on effective techniques in digital heritage storytelling, drawing examples from the research I developed with Dr. Andrea Tanner (Fortnum & Mason). The panel is part of the IPOL 2021...

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Territorial excellence and luxury values | LUXRE conference

This weekend I had the pleasure to speak at LUXRE, the conference for professionals and operators in the luxury rental business [link here].  My talk focussed on the concept of territorial excellence: specifically, I explored why certain places generate a sense of luxury in visitors and how rental professionals can...

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Fashion and empathy: a message from Japan| World Hope Forum 2021

I had the greatest Sunday morning virtually attending the World Hope Forum Japan 2021. Organized by Trend Union (Edelkoort Inc.) , the forum shed light on fashion, education and creativity in their interdependence with the Japanese social and geographic environment. Here the main takeaways of the event: Empathy in...

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Humanism and luxury management | Quote for Forbes Japan

This week I have been featured in an article in Forbes Japan. The article [here], written by Hiroyuki Anzai and Kaori Nakano, considers the importance of human sciences to shape effective practices in luxury management. Cashmere company Brunello Cucinelli is a case in point. The company is seen as...

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Human Sciences and Business | MA in Luxury Business @ Sotheby’s Institute of Art

And it’s here!  Thrilled to announce that Sotheby’s Institute of Artis launching an MA in Luxury Business, starting January 2022. Tsunami after tsunami, luxury brands have learnt that luxury is not what it used to be. And that the added value of luxury is increasingly going to be linked...

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Developing a knack for cultural analysis | Interview for SankeiBiz

Nowadays culture has become a thing in business. Companies hire Chief Cultural Officers, engage with issues in cultural diversity, look with interest at their customers’ lives. The risk, however, is to approach culture as a thing: something as clear-cut and defined as an object, a certain nationality, language, skin...

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The cultural capital of luxury brands | Key takeaways

Great session with an engaged audience yesterday at the “Fashion and Luxury Law” course organized by Tailored. The session was specifically designed for legal experts and students of law to appreciate the social and cultural value of luxury brands. Here below the key takeaways: 1. Brands’ value is socially...

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The future of the luxury industry | Bain & Company

The role of luxury brands is enlarging and is questioned, per se. They were relevant as a product, then as a producer of content, but now more and more as broadcasters and amplifiers of content and interactions that are relevant for the consumers. By 2030, this industry will be...

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