The real value of sport’s memorabilia | Social media reel

ph: Sotheby's

I was recently asked to comment for Sotheby’s Institute of Art the recent Sotheby’s Michael Jordan sneaker auction, and how items such as sports-memorabilia attain value:
The extreme price these items command is a reflection not only of their status as rarities, but also of the extreme cultural value they have accrued in our social imaginaries.
Sportsmen are our modern heroes.
Get hold of these objects somehow means get hold of extraordinary tales of talent, performance and success, that have set new records of excellence and are part of our collective memory.
How much would you pay for that?