Tag Archives: book

The Future of Luxury Brand | Book Praise

I was very glad to be asked for a praise of the latest volume by formidable Annamma Joy (ed.): The Future of Luxury Brands: Artification and Sustainability. Never has the luxury industry gone through more disruptive changes than today. Through the themes of artification and sustainability, this book captures the...

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How to build a rich digital heritage storytelling | Hot off the press

When approaching heritage storytelling, marketers tend to focus on the heritage part, directing their attention to mining the past of their brand/company in search for content. As the term storytelling points out, however, this is a communicative act. We need to consider the communication context, the channels we share...

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