Tag Archives: market research

Lessons in cultural strategy | Patek Philippe and the “Generations” campaign (since 1996)

A very interesting article by Stephen Pulvirent from Hodinkee about the “Generations” campaign of Patek Philippe  [link here] Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the...

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