The 3 Pillars of Cultural Intelligence

The power of social anthropology

Social anthropology offers a very adaptable toolkit to capture the richness of human experience. Through a socio-cultural approach, companies get access to the intangible, and often tacit, value drivers of their audiences.

Cultural drivers as units of strategy

A socio-anthropological analysis delves into human behaviour, organized into units of intelligible driver clusters. Leveraging the cultural drivers of their audiences provides companies with a strategic compass to navigate their markets.

Resonance at the core of value creation

Resonance is the ultimate quality of a culturally-aware strategy. When setting a new benchmark of delight, or connecting with a niche audience, companies are able to determine which attributes to activate in order deliver resonant value.