Find [here] the article I wrote for Transform Magazine. In the article, I reflect on the initiatives undertaken by luxury brands during the pandemic, considering how the brands’ humanistic approach has allowed them to connect with their audiences (and beyond) on a deeper level. In the Covid-19 era, brands have...
A Pinch of Salt
This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.
It has been a fascinating journey, to create SALT. Mostly, because it has allowed me to bring my own professional value into focus. Not my “daily job” remits. Not what is written on my CV, or on my LinkedIn page. Finding my value has been about embracing the complexity...