Last week, I had the pleasure of chairing a symposium at FOCUS Art Fair, featuring three artists: Aurélien Lepetit, Belén Santamarína and Yu Mei Huang. In our conversation, we explored the use of everyday objects, textiles and artisanal techniques to inform and express narratives of cultural displacement, identity and...
A Pinch of Salt
This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.
This coming Friday, I will be chairing a panel exploring #art forms, #materials, and #value at FOCUS Art Fair, in conversation with Aurélien Lepetit, Belen Santamarina, and Yu Mei Huang. This year’s theme, Cultural Dialogue, invites us to explore different perspectives and foster conversations across artistic practices and disciplines....
Very glad to be quoted in the latest article by Rachel Felder for the New York Times. In the article, “How About a Knitted Sardine?”, Rachel profiles Kate Jenkins, a crochet artist recently commissioned by Hermès to take over the windows of its new Bond Street boutique. I spoke...
When I talk about culture, I often visualise a kaleidoscope, with different pieces constantly rearranging themselves to form new, colourful scenarios. I had a great time talking with Maya Sherrin from Basa Studio about how luxury brands can make their collaborations with the art sector culturally resonant. Our conversation...
Last month, I had the chance to attend the latest GAMMA Global Fashion Management Conference, hosted by ISEM Fashion Business School in Madrid. I presented ongoing research with Isabella Maggioni on collaborations between luxury brands and Web3 & digital agencies. Our work examines these partnerships as cultural and organisational...
Hot off the press! My chapter on the integration of NFTs in luxury fashion brand and art collaborations has been published in the “De Gruyter Handbook of Fashion Marketing”, as part of a diverse and thought-provoking collection of contributions exploring timely issues in fashion marketing and its ethical implications. Drawing...
My takeaways from the FT Business of Luxury Summit 2026 Luxury brands are regrouping. In the face of political and economic uncertainty, the luxury industry is re-evaluating what luxury means and where its value genuinely lies. And — surprise, surprise — financial growth and performance-based KPIs are not necessarily...
Last week I had the privilege of speaking to the ESADE Executive Programme about cultural relevance as the decisive driver of long-term value. The session brought together ESADE learning community, and our conversation reinforced a simple yet powerful idea: in an era of fast-changing values, luxury brands that anchor...
Last week, I had the pleasure of presenting my latest research outputs to colleagues and students at Sotheby’s Institute of Art. My latest research focuses on technological innovation in the luxury sector. Yet what intrigues me the most is not technology for its own sake, but the strategic and...
Waking up this morning to a feature on Artnet about our postgraduate programmes in Luxury Business. Since pioneering the first Luxury semester course, The Art of Luxury, in 2018, it’s been incredibly exciting for me to lead the growth of the discipline through our MA in Luxury Business—and to see...