A Pinch of Salt

This section features personal reflections, comments, insights, and any other content that adds a pinch of salt to the understanding of business.

Material culture and consumption | Guest talk

What do Diderot and Moira Rose have in common? What about Rihanna, and the 15th President of USA James Buchanan? An interesting dressed appearance, for a start… I have given a talk to the MA students in Luxury Jewelry Management, Birmingham City University. Such a great opportunity to share...

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How to build a rich digital heritage storytelling | Hot off the press

When approaching heritage storytelling, marketers tend to focus on the heritage part, directing their attention to mining the past of their brand/company in search for content. As the term storytelling points out, however, this is a communicative act. We need to consider the communication context, the channels we share...

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Big Data and human complexity

Math is not meaning. And human beings are complex. A great piece by Rishad Tobaccowala [link here] about Big Data and interpretation.  

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In Pursuit of Luxury: What Next ?| Online Symposium

Next 10thDecember I will be speaking at the virtual symposium “In Pursuit of Luxury: What Next?”, organized by the University of Hertfordshire −School of Creative Arts in collaboration with Intellect Publishing. I will reflect on the research Prof. Simon O’Leary and I published on the “Journal of Design Business...

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Empathy and corporate innovation

With the latest pandemic, empathy has entered the business vocabulary becoming one of the mantra in corporate management. In an interview on Strategy+Business [link here] Stanford Professor and author of “The War for Kindness” Jamil Zaki profiles the benefits of empathy for both societies and business organizations. One of my favorite...

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Learning from Luxury | interview for MCH Global 2020 Report

Find [here] the link to the MCH Global Report on “Future Trends: Learning from Luxury Insights”. The report is written by Luc Benyon and features examples of good practice in luxury marketing that can be effectively implemented in other industries as well. What can luxury teach to other sectors?...

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Western luxury and Asia: the brands’ soft power

We have for too long conceived of things in the west and then, when they have been successful, run them sequentially in other places in the world. The paradigm has changed. The markets in Shanghai or Korea are so matured and highly developed that it means creative activities must...

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Storytelling capital and good storytelling

Not necessarily does one lead to the other. Due to curious circumstances this summer I found myself wearing the luxury customer hat, and pay visit to two jewellery stores (let’s call them Big Luxury Brand A and Little Local Jeweller B). Big Luxury Brand A is 150 years old...

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To do business, understand culture

culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators, and all manner of institutions (Culture Culture Culture) Glad to read these words on “Culture, culture, culture”, the latest White Paper by Highsnobiety in collaboration with Boston...

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Luxury: revolutions and paradoxes | interview on MAG Magazine

What fascinates me about luxury is its protean nature: luxury is a universal concept, and yet it changes according to each context of experience. Luxury can identify socially validated objects, like a yacht or an Hermès Kelly bag, as well as a personal, mundane moment like our morning coffee....

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