Last week I had the privilege of speaking to the ESADE Executive Programme about cultural relevance as the decisive driver of long-term value. The session brought together ESADE learning community, and our conversation reinforced a simple yet powerful idea: in an era of fast-changing values, luxury brands that anchor...

It was a full house last week for the conference “Art, Luxury, and Sustainability: Markets in Transition” at Sotheby’s Institute of Art. I had the pleasure to chair the first session, which explored possible frameworks to measure the implementation of sustainability in the art and luxury sectors. What emerged through...

I am wrapping up the first half of my research activity this year with the Gamma Conference in Hong Kong. Held at the Grand Hyatt Hotel, the conference offered me the opportunity to catch up with marketing colleagues and the latest trends in  luxury research. -country of origin (COO)...

Last weekend, the 2024 Gamma Global Fashion Management Conference (GCFM) at the University of Milan presented a rich line-up of studies by scholars from over 43 countries. It was an honour to contribute with my research on the integration of NFTs in luxury brand and art collaborations. My deepest...

A few days ago I had the pleasure to attend “The Future of Marketing” panel organised at King’s College London. Some interesting points here below: The Janus-faced nature of technology Gen AI and XR present marketers with the opportunity to offer customers captivating experiences and more relatable representations of...

My takeaways of the 2024 “Business of Luxury” FT conference Multipolarity of the Asian market In the next few years Asia is going to account for 2/3 of the luxury industry growth. It is important, however, to acknowledge the multipolarity of the Asian market (Keyu Jin, Associate Professor of...

Last week I had the pleasure to unpack with Rebecca Robins ‘the phenomenon LVMH’ at the very first SIA Alumni Luxury In-Conversation Event. What really stood out to me was Rebecca’s analysis of LVMH as a living masterclass of culture management, both vertical and horizontal: – external culture, the...

Yesterday I attended the conference “Fashion Forward: Let’s Talk Fashion With Conscience”, organised by the Digital Marketing & Analytics and the Sustainability Interest Groups from the Academy of Marketing. I shared a few reflections on the circular initiatives by luxury fashion brands and PSS companies. Whilst luxury brands present...

Excited to speak on the panel about luxury and innovation on Wednesday at 3.30 pm (UK time BST). I will reflect on effective techniques in digital heritage storytelling, drawing examples from the research I developed with Dr. Andrea Tanner (Fortnum & Mason). The panel is part of the IPOL 2021...

I had the greatest Sunday morning virtually attending the World Hope Forum Japan 2021. Organized by Trend Union (Edelkoort Inc.) , the forum shed light on fashion, education and creativity in their interdependence with the Japanese social and geographic environment. Here the main takeaways of the event: Empathy in...