Hot off the press! My chapter on the integration of NFTs in luxury fashion brand and art collaborations has been published in the “De Gruyter Handbook of Fashion Marketing”, as part of a diverse and thought-provoking collection of contributions exploring timely issues in fashion marketing and its ethical implications. Drawing...

My takeaways from the FT Business of Luxury Summit 2026 Luxury brands are regrouping. In the face of political and economic uncertainty, the luxury industry is re-evaluating what luxury means and where its value genuinely lies. And — surprise, surprise — financial growth and performance-based KPIs are not necessarily...