Tag Archives: culture

Human Sciences and Business | MA in Luxury Business @ Sotheby’s Institute of Art

And it’s here!  Thrilled to announce that Sotheby’s Institute of Artis launching an MA in Luxury Business, starting January 2022. Tsunami after tsunami, luxury brands have learnt that luxury is not what it used to be. And that the added value of luxury is increasingly going to be linked...

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Developing a knack for cultural analysis | Interview for SankeiBiz

Nowadays culture has become a thing in business. Companies hire Chief Cultural Officers, engage with issues in cultural diversity, look with interest at their customers’ lives. The risk, however, is to approach culture as a thing: something as clear-cut and defined as an object, a certain nationality, language, skin...

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Lessons in cultural strategy | Patek Philippe and the “Generations” campaign (since 1996)

A very interesting article by Stephen Pulvirent from Hodinkee about the “Generations” campaign of Patek Philippe  [link here] Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the...

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Closing the loop between culture and branding | “Cultural Strategy”

“Cultural Strategy” by Holt & Cameron [link here] has been around for more than 10 years. And it is still one of the best works proving how a cultural approach to brand strategy leads to blue-ocean innovations. Some businesses strive to close the loop between culture and branding. Managers...

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Culture in business: too thick or too thin

A compelling piece (“This morning Twitter kissed culture hard on the mouth”)by Grant McCracken [link here] about the state of culture in business. […] we have all struggled to put the culture idea on the agenda. People give it lip service, but when it comes to hiring people to supply cultural...

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Human touch and customer experience: rediscovering craftsmanship

Culture is often overlooked, but is a critical foundation in a distinctively customer-centric organization: an organization where all employees collectively and individually prioritize customer needs in everything that they do every day. (Mc Kinsey’ Service Operations Practice) A great read from McKinsey [link here], finally clarifying that excellent customer...

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The art of bowing, and a few lessons in cultural awareness

How can companies start developing cultural awareness about their markets and customers? Let me share first a personal story. At the conclusion of my Ph.D. studies in Japan, I was asked to represent my cohort at the university graduation ceremony. I had spent there five years as the only...

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Material culture and consumption | Guest talk

What do Diderot and Moira Rose have in common? What about Rihanna, and the 15th President of USA James Buchanan? An interesting dressed appearance, for a start… I have given a talk to the MA students in Luxury Jewelry Management, Birmingham City University. Such a great opportunity to share...

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To do business, understand culture

culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators, and all manner of institutions (Culture Culture Culture) Glad to read these words on “Culture, culture, culture”, the latest White Paper by Highsnobiety in collaboration with Boston...

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Corporate diversity, from quotas to culture | my reflections on Medium

I struggle when I read self-complacent luxury companies claiming they are becoming more inclusive just because they have hired from racial or ethnic working minorities. They fail to see that Diversity is not a tag attached to a specific race, gender, or sexual preference. Diversity depends on the cultural...

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