Category Archives: comment

Luxury Consumption and Western Colonialism

For Louis Vuitton founder’s 200th anniversary, let me share my (nerdy) favourite trivia fact. The first known Japanese customer of Louis Vuitton is Itagaki Taisuke, one of the founding fathers of the Japanese Modern Government in the mid-19th century. Leader of the Jiyu Minken Undo (Freedom and People’s Right...

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Luxury in the Age of Technology |Takeaways from the IPOL conference

I have spent an enriching 3 days at the “Luxury in the Age of Technology” IPOL conference. Hosted virtually by Politecnico di Milano, the conference featured a great lineup of speakers from the industry and the academia. The event inspired many thought-provoking debates, to which I was very glad to...

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The future of the luxury industry | Bain & Company

The role of luxury brands is enlarging and is questioned, per se. They were relevant as a product, then as a producer of content, but now more and more as broadcasters and amplifiers of content and interactions that are relevant for the consumers. By 2030, this industry will be...

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Lessons in cultural strategy | Patek Philippe and the “Generations” campaign (since 1996)

A very interesting article by Stephen Pulvirent from Hodinkee about the “Generations” campaign of Patek Philippe  [link here] Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the...

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Closing the loop between culture and branding | “Cultural Strategy”

“Cultural Strategy” by Holt & Cameron [link here] has been around for more than 10 years. And it is still one of the best works proving how a cultural approach to brand strategy leads to blue-ocean innovations. Some businesses strive to close the loop between culture and branding. Managers...

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Human touch and customer experience: rediscovering craftsmanship

Culture is often overlooked, but is a critical foundation in a distinctively customer-centric organization: an organization where all employees collectively and individually prioritize customer needs in everything that they do every day. (Mc Kinsey’ Service Operations Practice) A great read from McKinsey [link here], finally clarifying that excellent customer...

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Big Data and human complexity

Math is not meaning. And human beings are complex. A great piece by Rishad Tobaccowala [link here] about Big Data and interpretation.  

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Empathy and corporate innovation

With the latest pandemic, empathy has entered the business vocabulary becoming one of the mantra in corporate management. In an interview on Strategy+Business [link here] Stanford Professor and author of “The War for Kindness” Jamil Zaki profiles the benefits of empathy for both societies and business organizations. One of my favorite...

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Western luxury and Asia: the brands’ soft power

We have for too long conceived of things in the west and then, when they have been successful, run them sequentially in other places in the world. The paradigm has changed. The markets in Shanghai or Korea are so matured and highly developed that it means creative activities must...

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To do business, understand culture

culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators, and all manner of institutions (Culture Culture Culture) Glad to read these words on “Culture, culture, culture”, the latest White Paper by Highsnobiety in collaboration with Boston...

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