Tag Archives: branding

British luxury in the digital age | Panel

Today I joined Sacha Rose (Derek Rose) and Adam White (Factory Design) for the panel “British Luxury in a Digital World Panelist”, moderated by Shaun Borstrock for the London Residency of  Parsons Executive Education. We defined luxury and the contradictions of luxury brands today in their articulation of luxury. We considered...

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Closing the loop between culture and branding | “Cultural Strategy”

“Cultural Strategy” by Holt & Cameron [link here] has been around for more than 10 years. And it is still one of the best works proving how a cultural approach to brand strategy leads to blue-ocean innovations. Some businesses strive to close the loop between culture and branding. Managers...

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