The role of luxury brands is enlarging and is questioned, per se. They were relevant as a product, then as a producer of content, but now more and more as broadcasters and amplifiers of content and interactions that are relevant for the consumers. By 2030, this industry will be...

Building and protecting a brand’s value is one of the most critical aspects for every business, one that requires both the specialism of law and a deep understanding of the markets. In business transactions or litigations, companies and legal experts rely on quantifiable sets of financial and marketing metrics....

A compelling piece (“This morning Twitter kissed culture hard on the mouth”)by Grant McCracken [link here] about the state of culture in business. […] we have all struggled to put the culture idea on the agenda. People give it lip service, but when it comes to hiring people to supply cultural...