Last week, I had the pleasure of presenting my latest research outputs to colleagues and students at Sotheby’s Institute of Art. My latest research focuses on technological innovation in the luxury sector. Yet what intrigues me the most is not technology for its own sake, but the strategic and...

Thrilled to share that on 25 February I will be leading an in-conversation event with Sean Baker exploring British luxury at the intersection between tradition and evolving meanings. Our discussion will look at how heritage, craftsmanship, and cultural identity continue to define British luxury today – with Paul Smith...

Last week I had the honour to visit the cohort of the Advanced Programme “Leading a Luxury Business”, designed and run by António Paraíso for Porto Business School. I delivered a session on society, culture, and semiotics in luxury, reflecting with an engaged audience of professionals and entrepreneurs on...

Very pleased to have attended the Diversity in Luxury Awards, organised by the talented entrepreneur and author Elizabeth Solaru to celebrate brands, individuals, and ideas fostering inclusivity within the luxury industry. A moment to take stock of the recent past and, most importantly, to imagine what can still be...

I have discussed with Jane Morris of Apollo Magazine the evolution of the luxury sector, its link with the art world, and the implications for both sectors. Counterbalancing the retail expansion pursued by luxury conglomerates since the 90s, intangible cultural capital has emerged as the latest repository of economic...

Honoured to be invited as a jury member at the Berlin Fashion Film Festival 2024 From Cartier to Balmain, from Fenty to Nike, it is indeed stimulating to be immersed into such visually rich projects, showcasing the creative power of fashion houses across formats and codes.

I have been invited to deliver a session for the Fashion Management Programme at Parsons, The New School. In the session we explored the evolution of the  relationship of art and luxury in the context of the evolving business drivers shaping the luxury fashion system. We have also considered...

Hot off the press! Thrilled to announce my latest book, “Luxury Brand and Art Collaborations: Postmodern Consumer Culture”, is now out from Routledge. Over the past two decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance, becoming one of the most...

I had the nicest time discussing with Richard Federowski from consultancy Roland and Berger about the pressing issues and the opportunities of implementing sustainability and the ESG principles into the luxury business practice [link here] From spontaneous initiatives to formalised benchmarking; from sectorial specialisation to cross-industrial collaboration, luxury brands...

Fashion is definitely rooted in change. However, besides the change of styles and looks, can the business of fashion change itself to better address the challenges of today and lead the future? And how do technology and digital fashion play into it? Looking forward to joining again the amazing...