The Future of Luxury Brand | Book Praise

ph: De Gruyter courtesy

I was very glad to be asked for a praise of the latest volume by formidable Annamma Joy (ed.): The Future of Luxury Brands: Artification and Sustainability.

Never has the luxury industry gone through more disruptive changes than today. Through the themes of artification and sustainability, this book captures the forces that are shaping the luxury sectors – from fashion to hospitality – and provides the reader with a map to navigate the landscape of luxury in the next decade.