Looking through pandemic, looking ahead. What’s next for the luxury industry? I had the possibility to share my views with Katie Baron, Director of Brand Engagement at trends intelligence service Stylus.
We touched upon elevated green consumption and new avenues of customer engagement.
With young people, when it comes to luxury, there is an absolute expectancy that the brand will do the work for them, so they don’t have to think about it themselves
We considered space and time, debating heritage as status symbol and our changed relationship with space and places – virtual or geographical.
Something with historic value, definitely connected to a time and place, offers some kind of psychological stability: things that transpass time mean more.
My other twopennies, and the full report is accessible to Stylus members at: