Last week I had the honour to visit the cohort of the Advanced Programme “Leading a Luxury Business”, designed and run by António Paraíso for Porto Business School.
I delivered a session on society, culture, and semiotics in luxury, reflecting with an engaged audience of professionals and entrepreneurs on strategies for luxury brands to stay relevant, build their cultural capital, revive their heritage storytelling.
Thank you Antonio for the kind invite, it has been a pleasure meeting you all, and showing how social-anthropology can sustain the business of luxury!