For Louis Vuitton founder’s 200th anniversary, let me share my (nerdy) favourite trivia fact. The first known Japanese customer of Louis Vuitton is Itagaki Taisuke, one of the founding fathers of the Japanese Modern Government in the mid-19th century. Leader of the Jiyu Minken Undo (Freedom and People’s Right...

Looking forward to discussing the retail environment with ephemeral retail expert Ghalia Boustani. DBA, Ph.D. I will propose a socio-cultural reading on consumption and places of retail. It is a great for the opportunity to share the approach that I have developed with my consultancy SALT to the very hot...

I have spent an enriching 3 days at the “Luxury in the Age of Technology” IPOL conference. Hosted virtually by Politecnico di Milano, the conference featured a great lineup of speakers from the industry and the academia. The event inspired many thought-provoking debates, to which I was very glad to...

Excited to speak on the panel about luxury and innovation on Wednesday at 3.30 pm (UK time BST). I will reflect on effective techniques in digital heritage storytelling, drawing examples from the research I developed with Dr. Andrea Tanner (Fortnum & Mason). The panel is part of the IPOL 2021...

This week I have been featured in an article in Forbes Japan. The article [here], written by Hiroyuki Anzai and Kaori Nakano, considers the importance of human sciences to shape effective practices in luxury management. Cashmere company Brunello Cucinelli is a case in point. The company is seen as...

And it’s here!  Thrilled to announce that Sotheby’s Institute of Artis launching an MA in Luxury Business, starting January 2022. Tsunami after tsunami, luxury brands have learnt that luxury is not what it used to be. And that the added value of luxury is increasingly going to be linked...

The role of luxury brands is enlarging and is questioned, per se. They were relevant as a product, then as a producer of content, but now more and more as broadcasters and amplifiers of content and interactions that are relevant for the consumers. By 2030, this industry will be...

Building and protecting a brand’s value is one of the most critical aspects for every business, one that requires both the specialism of law and a deep understanding of the markets. In business transactions or litigations, companies and legal experts rely on quantifiable sets of financial and marketing metrics....

When approaching heritage storytelling, marketers tend to focus on the heritage part, directing their attention to mining the past of their brand/company in search for content. As the term storytelling points out, however, this is a communicative act. We need to consider the communication context, the channels we share...

Next 10thDecember I will be speaking at the virtual symposium “In Pursuit of Luxury: What Next?”, organized by the University of Hertfordshire −School of Creative Arts in collaboration with Intellect Publishing. I will reflect on the research Prof. Simon O’Leary and I published on the “Journal of Design Business...