2022: Where is the luxury industry headed to? Art, Digitalization and Sustainability have paved the way for the luxury innovation so far, and will continue to shape the future of the industry. I have shared my views with CEO Today. The issue is digitally available here [link]

A few days ago, I reflected with Andres F. Ibarguen on the watch trade – from auctions to other retail platforms – analyzed through the lens of the latest consumption trends in luxury. The interview is available on Montres Publique [here].

Looking through pandemic, looking ahead. What’s next for the luxury industry? I had the possibility to share my views with Katie Baron, Director of Brand Engagement at trends intelligence service Stylus. We touched upon elevated green consumption and new avenues of customer engagement. With young people, when it comes...

Looking forward to discussing the retail environment with ephemeral retail expert Ghalia Boustani. DBA, Ph.D. I will propose a socio-cultural reading on consumption and places of retail. It is a great for the opportunity to share the approach that I have developed with my consultancy SALT to the very hot...

This weekend I had the pleasure to speak at LUXRE, the conference for professionals and operators in the luxury rental business [link here].  My talk focussed on the concept of territorial excellence: specifically, I explored why certain places generate a sense of luxury in visitors and how rental professionals can...

This week I have been featured in an article in Forbes Japan. The article [here], written by Hiroyuki Anzai and Kaori Nakano, considers the importance of human sciences to shape effective practices in luxury management. Cashmere company Brunello Cucinelli is a case in point. The company is seen as...

And it’s here!  Thrilled to announce that Sotheby’s Institute of Artis launching an MA in Luxury Business, starting January 2022. Tsunami after tsunami, luxury brands have learnt that luxury is not what it used to be. And that the added value of luxury is increasingly going to be linked...

Nowadays culture has become a thing in business. Companies hire Chief Cultural Officers, engage with issues in cultural diversity, look with interest at their customers’ lives. The risk, however, is to approach culture as a thing: something as clear-cut and defined as an object, a certain nationality, language, skin...

Building and protecting a brand’s value is one of the most critical aspects for every business, one that requires both the specialism of law and a deep understanding of the markets. In business transactions or litigations, companies and legal experts rely on quantifiable sets of financial and marketing metrics....

What do Diderot and Moira Rose have in common? What about Rihanna, and the 15th President of USA James Buchanan? An interesting dressed appearance, for a start… I have given a talk to the MA students in Luxury Jewelry Management, Birmingham City University. Such a great opportunity to share...